Start with the recipe.
Four familiar ingredients in each launch recipe. The full list belongs on the page, not behind a promise.
Meet Bad Habit / Our bakery
Small bakery.
Big soft spot.
For the dog who knows the sound of the good pouch.
We’re building Bad Habit as a small-batch dog bakery. Short recipes, proper biscuit energy and a slightly unreasonable love of the everyday treat.
Meet the recipes
A little bakery ambition.A lot of dog-person energy.
Why the name?
The name is a joke.
The care isn’t.
One extra biscuit. A pocket that always smells like treats. Saying “last one” and being absolutely unconvincing.
Those are our kind of bad habits. The idea is simple: take the recipe seriously, keep the reward joyful, and make the little rituals feel a little more special.
No grand origin myth. We’re at the beginning, developing six recipes around one very good reason to come home.
The bakery we’re building
Small on purpose.
Particular by nature.
Obsess over the bite.
A crisp cookie, a little training cube, a bar that breaks to share. Different moments deserve different treats.
Leave room for a ritual.
The after-walk reward. The last biscuit before bed. The ordinary moments that become your thing.
A look at our direction. Recipes, production arrangements and nutrition are being finalized before launch.
From the treat cupboard
Meet the usual
suspects.
The bedtime biscuit and the “watch me” bite. Two very different ways to become their favorite person.
Can’t choose? Try all sixSave $2
Bedtime biscuits
Training sessions
$17.00
6 oz pouch